Virtual Reality / Augmented Reality Studio business development.
About the Subject:
Virtual and Augmented Reality Experiences Studio.
Challenge:
Management Board wasn't happy with the results of marketing campaign. They decided to reach out to experienced and proven consultancy company for help.
Solution:
We had a one day meeting with all the stakeholders, and execution team to review aim of the campaign, capacity, budget, constraints, actions taken so far, what went well and what went wrong. We have discussed possibilities and prioritized the activities we decided to take. We have set Key Performance Indicators, prepared action plan with milestones, team and responsibilities and also resolved the issues with bottlenecks which were main issues of poor results so far.
I have made a review of the previous plan, outcomes and collected things which are working well with those which needs improvements.
I have presented the case studies from my previous campaigns and shared the ones which helped to improve the conversion. I suggested some new actions and improvements to implement which will help in overall campaign execution. We have also improved the cooperation process by implementing scrum approach to team cooperation between marketing, sales, outside partners, board members.
Goals, plan, execution, We have collected the business requirements for the software, advised on technology stack, scope of the project, expected software development partner profile. We provided a shortlist of a software development companies which can help to build a software platform.
We've created an efficient process which lead to start the project within 3 weeks.
Services:
Sharing the know how, tools and good practices about making contact with new leads and inviting them for meetings during big industry events which will help to grow business.
Results:
The team was emboldement by a solid know how, plan which was supported by work methodology between many stakeholders and tools which made the goal more achievable. The campaign is planned for the Q1, Q2, Q3, Q4 of 2020. Soon after campaign has been challenged by another issue. It was the Coronavirus and cancellation of mass events throughout whole World.
"Number of people who declared to meet on particular event has increased by 27%."
Future Plans:
Studio is planning next interactions regarding this and next year campaign. It is interested in cooperation on content marketing strategy.
Cooperation between german wind farm and polish software house
About the Subject:
A German wind farm company and well established polish software house with over 250 employees on board.
Challenge:
German Wind Farm had lack of a software development team to build a platform which could improve its efficiency and increase profitability.
Solution:
We have collected the business requirements for the software, advised on technology stack, scope of the project, expected software development partner profile. We provided a shortlist of a software development companies which can help to build a software platform.
We've created an efficient process which lead to start the project within 3 weeks.
Services:
Sharing the know how and actual conditions about the polish software house market, software development process with software house, do's and don't in cooperation. Helping hand in some challenging phases of the project.
Results:
Software Platform was built on time. Both companies successfully completed their tasks thanks to this cooperation.
Wind farm company have achieved 23% increase in revenues thanks to platform.
Software development company have extended its portfolio of another innovative project and gained new experience with domain knowledge.
"Shortly after reaching out we have scheduled an interviews with software development teams. From the list of 3 we have choose the one which seems to be perfect for our needs. We started soon after and in 9 months job was done. It was well done."
Future Plans:
Software development team is working continuously on development of this digital product.
Polish software house business growth acceleration
About the Subject:
A Software house that since 2007 concentrates on building reliable, extensible and scalable product by long-lasting partnerships with ongoing projects for international clients. They build their culture around transparency, communication, growing individual skills. Small dedicated teams of the best engineers, professional project management, fully-comprehensive UX/UI design, low turnover ratio - all that allows them to build long-lasting quality applications.
Challenge:
Aside of successful track record company was struggling to highlight its business value and accelerate its business growth potential.
Solution:
In-depth audit showed that targeted customer profile wasn't accurate bringing low conversion rates. Since diagnosed appropriate steps were taken by delivering:
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ideal customer profile
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service offering
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sales and marketing vision along with execution strategy
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new organic customer acquisition channels
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agile sales and marketing team
Services:
Customer experience and digital presence audit. Acting as Head of Business Development for the implementation period.
Results:
Emphasized business potential helped to:
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grow revenue by 42% YoY
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grow profitability by 23% YoY
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acquire 2 new long term internation customers
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increase brand awareness
Future Plans:
Marketing and Sales team is executing the strategy which results overachieved goals while recruitment efforts are made to catch up.
A Software House getting ready to scale its business team
About the Subject:
A Software house which build and host high-performance, premium-quality web apps. It is a focused on leading-edge solutions company dedicated to responsible, disciplined, directed and attentive coding culture. They produce reliable, predictable and powerful software in a teamwork oriented environment.
Challenge:
After many successful years the time has come to expand business development team. To do so it was necessary to set a sales process, tools, knowledge base, sales and marketing strategy for growth.
Solution:
Analysis of the past sales and marketing efforts helped to build:
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knowledge book
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customer journey path
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ideal customer profile
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sales and marketing vision along with execution strategy
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close cooperation between marketing and sales
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new organic customer acquisition channels
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design and document the sales process
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audit of sales interactions
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sales best practices
Services:
Mistery Client, digital presence audit, sales process audit, social selling, generating new sales channels, channel partner sales.
Results:
Proper set of sales tools and knowledge made easy onboard of a new sales team members.
Future Plans:
Marketing and Sales team is using and maintaining the set of tools and principles.
A Software House to gain international exposure
About the Subject:
A software house that gives cross-functional agile teams. Developers and designers provide professional outsourcing services and create innovative apps, offer software development, quick prototyping service, code audit and maintenance.
Challenge:
After successful years on polish market company gain experience and decided to enter international market. There was a need to get know how of how do set proper strategy.
Solution:
Analysis of the past project management, sales and marketing efforts helped to:
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create a mission, vision statement of a company
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project management policy
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implementing agile methodology
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implementing kanban board methodology
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create customer journey path
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create ideal customer profile
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sales and marketing vision along with execution strategy
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create marketing team and hire team members
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close cooperation between marketing and sales using SCRUM
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new organic customer acquisition channels
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design and document the sales process
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audit of sales interactions
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choose and implement CRM system
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creating sales pitch
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sales best practices
Services:
Mistery Client, digital presence audit, sales process audit, social selling, generating new sales channels, channel partner sales, hiring marketing team, .
Results:
Company gained international exposure which led to grow international Clients to 78%.
Future Plans:
Company is in dynamic growth phase.