4 stages of discovery process

Usually the discovery process is at the start of a digital project. It mean researching the market validity of a new idea up to creating user stories and all in between. Let's take a look at 4 most important stages and activities which are within.

1.Viability (should we do this):

1. Market analysis

2. Market sizing

3. Segmentation

4. Competitor analysis

5. Perceptual mapping/positioning research

6. Customer interviews

7. Business modelling

8. Price testing

9. Forecasting

10. Kano analysis

11. Analytics

12. Card sorting

2. Desirability (Do people want this?)

1. Customer interviews

2. Ethnographic research

3. Customer Journey

4. User testing

5. Focus Groups

6. Surveys

7. Observation / Contextual Inquiry

8. Prototyping

9. 404 / Fake door tests

10. A/B tests

11. Job to be done analysis

12. Analytics

13. Card sorting

3. Feasibility (Can we do this?)

1. Prototyping

2. Proof of Concepts (POCs)

3. Spikes

4. Minimum Viable Model (MVP)

5. Alpha / Beta

4. Usability (Is it easy to use?)

1. User testing

2. Prototyping

3. A/B tests

4. Alpha/Beta

5. Accesiblity testing

6. Guerilla testing

7. Observation / Contextual Inquiry

8. Eye tracking

9. Usability testing tools / platforms